The summer grilling season was celebrated thought the Northeast this summer, even though some people like to grill at home throughout the seasons. Through its Northeast Beef Promotion Initiative (NEBPI), the beef checkoff partnered with 16 retailers throughout the Northeast to launch the 2013 Stay Home Grill Out promotion. In total, 330 store locations featured recipe booklets, shelf wobblers and on-pack labels from May through September. Shoppers participating in the Stay Home Grill Out promotion had the chance to enter to win a grand prize of $500 in free groceries by entering in at StayHomeGrillOut.com. First prizes included $100 grocery gift cards and runner-up prizes included 10-piece kitchen knife sets.
More than 39,000 entries were received for the grand prize of the Stay Home Grill Out summer grilling beef promotion this year, a 28 percent increase from the promotion last summer.
Carmine Daddario from Port Jefferson Station, N.Y., was selected as the Grand Prize Winner. Daddario is a shopper at King Kullen based in Bethpage on Long Island, N.Y. King Kullen prides itself as being America’s first supermarket and was established in 1930. King Kullen currently has 41 locations.
Daddario first saw that King Kullen was a participating retailer in the summer grilling promotion when he went on their website to search for recipes. He chooses to shop for beef at King Kullen because of the quality and tenderness of the beef they carry. When asked what his favorite beef cut to grill was, Daddario picked the cowboy ribeye steak. His favorite beef recipe is one of his own that uses braised short ribs.
Three first prize winners were also selected to be the recipient of $100 grocery gift cards: Leslie Medwetsky of Olney, M.D., a Mars Super Markets shopper; Ellen Berkowitz of Old Bethpage, N.Y., and shopper of King Kullen; and Eric Jablonowski of Egg Harbor City, N.J., a shopper of Weis Markets, Pa.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
