Phoenix, AZ — As college basketball fans gear up for the Big Dance, Bar-S Foods
Co. announced today the launch of the “March Mustache Madness” campaign to tap
into consumers’ love for bacon. The campaign – which runs nationally throughout
the month of March – will inspire people to create their favorite, all-time “staches”
using bacon. One winner will receive $1,000 and a year supply of bacon to enjoy.
With 65 men’s college basketball teams competing this year, millions of fans in
the United States will be at parties to celebrate their favorite teams. Now
through March 28, 2010 these fans can show-off their love for bacon by
submitting a photo and description that portrays a rendition of a famous facial
handlebar, Elvis-like chops or iconic comb-over. Fans can review the submission
terms and enter their photo at
www.TheMeatLife.com/MustacheMadness.
“We at Bar-S know that our consumers are passionate about college basketball and
we are always looking for new ways to help fans celebrate the games,” said
Leslie Pellillo, division vice president, marketing, Bar-S Foods Co. “We’re
excited to launch this photo contest and celebrate the fans by giving them
unique opportunities to express their creativity.”
Giving basketball fans and Bar-S Foods lovers everywhere even more reason to get
in the game, between March 2, 2010 and March 28, 2010, visitors to
www.TheMeatLife.com will have a chance to win a 50 Plasma HDTV by becoming a
fan of Bar-S. One lucky winner will be selected and will receive the HDTV just
in time for the start of the final four games, scheduled to begin April 3, 2010.
And, to sweeten the deal, fans can double their chances of winning by following
Bar-S on Twitter. Promotion details and rules will be available on
TheMeatLife.com.
Earlier this year, Bar-S launched an online community website –
www.TheMeatLife.com – as a destination for heads of households, mommy bloggers,
foodies and recipe lovers. Online features include: grilling tips and recipes,
party tips, as well as funny, meaty videos. Fans can also access Bar-S Foods’
meaty updates and fun facts via Twitter, www.twitter.com/barsfoods, and YouTube
channel.
Bar-S takes pride in providing great-tasting hot dogs, lunchmeats, bacon, corn
dogs and sausages for families and meat-lovers all over the United States.
Whether breakfast, lunch or dinner, picnics, barbeques or tailgating before a
game, Bar-S products will always deliver on their promise for complete quality
and satisfaction.
Bar-S Foods Co. began operations in 1981 and is recognized as one of the ten
largest privately held companies in Arizona, ranking among the top 40 largest
meat-processing companies in the United States. They received the Rachel Ray
Best Overall Frank Award for their beef franks, as well as the 2009 Chef’s Best
Award for Best Bologna. The company is headquartered in Phoenix
Source: Bar-S
Foods Co.