A&P supermarkets are tapping into the popularity of ground pork and sausage in the northeast United States to drive more pork sales in 2010, thanks to some help from a unique brochure developed by the Pork Checkoff.
“The Pork Checkoff has been a valuable partner in our efforts to sell more pork,” says Clarence Oliver, senior director of meat and seafood at A&P, which boasts 440 stores. “Through their support, we are able to reach our customers through both print and radio. We are able to deliver the pork message now more effectively then ever, and the results have been found in our pork sales.”
The current ground pork and sausage promotion incorporates a ground pork booklet from the Pork Information Bureau (PIB) that has been adapted to reflect A&P’s needs. This recipe guide is offered on every A&P meat case counter in a specialty holder, so consumers can learn additional recipes and cooking techniques for ground pork and sausage.
“The brochure is very well done and provides our customers with information on the many usages of both ground pork and fresh sausages,” Oliver says. “We look for the recipe ideas provided to help overall sales of both products. The message on ground pork is clear it’s not just for meatloaf.”
To build on this success, the Pork Checkoff is also working with A&P to adapt the PIB’s popular “Grill Power: A Girl’s Guide to Grilling” brochure, just in time for summer grilling, says Ryan Mills, retail marketing manager, northeast division, for the Pork Checkoff.
Source: The Pork Checkoff
