Results of a new consumer tracking study released by the Pork Checkoff find that more American consumers are reporting an enduring love for pork. Key research findings show more U.S. consumers rate their enjoyment of pork higher than in previous studies. Additionally, consumer-buying habits measured by the U.S. Department of Agriculture also show more consumers are buying pork.
“People are becoming more passionate about their consumption of pork,” said David Newman, chair of the Pork Checkoff domestic marketing committee and a pig farmer from Fargo, ND. “These two studies confirm that consumers are eating more in recipes and as a menu item because of its value, flavor and versatility.”
Consumers taking part in the Pork Checkoff study were asked to rate pork cuts on a 10-point scale, resulting in a demonstrated increase in the volume of consumers who rank pork as an eight or higher.
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