When consumers think of beef, they may think of steaks on the grill in mid-summer. But beef producers are investing beef checkoff dollars to help change that thinking with a beef marketing campaign that's running through June.
Click here to view the full I Heart Beef Campaign Video News Release.
# # #
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval
Source: The Beef Checkoff Program
