New York – World Floral Expo ended last week with satisfactory results for most of its exhibitors in the Jacob. K. javits Convention Center. The trade show was back in New York City for the second time after 911. While World Floral Expo was being built back in 2001, the attacks took place on the World Trade Center. Because of these horrific events that show edition became to know as “the show that never took place”. With 101 exhibitors and 1234 visitors from all over the world, this year’s edition of World Floral Expo gave the US floral industry another chance to get itself updated on the latest developments in the world of cut flowers.
Most of the exhibiting companies were growerS and breeders of cut flowers. Both Ecuador and Kenya participated with a national pavilion and had mainly roses were on display. The majority of visitors were importers, whole salers, retailers and event planners. Besides the trade show, ongoing flower design demonstrations and floral work shops were offered to attendees. For this purpose the Dutch based Boerma Flower Design School was invited to perform and give short well ‘classes’, which were all well attended.
The first two days were the best attended days, according to most exhibitors. There was overall satisfaction about the number of contacts that were made and many of them confirmed to exhibit again next year. In 2014 the trade show will move to another city in the USA. “To get the best result for our exhibitors, it is necessary to move around in the country”, according to Dick van Raamsdonk, organizer of the show.” You just don’t get all the floral trade into your show, if you don’t get close enough to them”.
Which city it will be in 2014 is still undecided, but there is a shortlist of potential locations. The 2014 city will be announced shortly.
Source: HPP Exhibitions
