Winston Flowers and Whole Foods Market said they are collaborating to open a new retail venture called “Winston Flowers at Whole Foods Market” at the new Whole Foods Market in Lynnfield.
This marketplace concept within a store is a new approach for a third-generation, family owned floral company, Boston-based Winston Flowers said. The concept is founded and inspired by Maynard Winston’s original pushcart beginnings on Newbury Street.
This is the first partnership of its kind for Whole Foods Market with a lifestyle floral brand like Winston Flowers in the North Atlantic region.
In a statement David Winston of Winston Flowers said: “There is tremendous synergy between Whole Foods Market and the Winston Flowers brand. We’ve always admired the Whole Foods Market brand because of their merchandising sensibilities and their commitment to purchasing and supporting local, fresh products.”
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