The fondness for looser, whimsical arrangements has been around for a few years now, and doesn’t seem to be going anywhere fast. “A lot of brides want to look like they’ve just walked through the garden and picked a bouquet,” says Bath-based grower Fiona Haser Bizony of the Electric Daisy Flower Farm.
The trend is aided by a heady combination of whimsical, nature-inspired arrangements which proliferate on Instagram and Pinterest, as well as an increasing number of new florists taking up the trade from non-traditional backgrounds who are challenging long-held techniques in the process.
Shane Connolly, a floral stylist who provided the flowers for the wedding of the Duke and Duchess of Cambridge, concurs: “The very heavy balls of flowers are looking terribly old-fashioned as the trend for a looser, lighter arrangement takes over.”
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