The promotional brochure is in its final stages but here's a preview of what you will learn and do at this year's event:
•Expanded Table Top Hours – This year's Table Top program has been expanded and will end at 2:00 pm on Friday, October 26, instead of noon.
•Networking – In addition to the Networking during the Table Top program, there will be an Emerging Leader event following the Opening Reception; breaks and lunches are designed to provide you additional time to meet with your marketing partners; hospitality suites provide the perfect opportunity to spend some relaxed time with your colleagues; and more!
•Education – This year's program is packed solid with a mix of professional and industry speakers:
Join us at the Opening Session when Bob Wendover of the Center for Generational Studies addresses the critical topic of Leadership and the Emerging Generations. Then, follow that with a panel of members addressing the key issues in attracting Gen Y'rs and Millennials as Employees and Customers in our industry.
Learn how to make better buying decisions from design experts Deborah De La Flor and Jerome Raskin.
Join Bob DeStefano of SVM E-Marketing Solutions as he explores how to get better results from your marketing and learn strategies that you can put to work immediately.
Explore floral trends with Bill Schaffer and Kris Kratt of Schaffer Designs.
Schedule At-A-Glance
Wednesday, October 24
Airport Tour
Opening Reception with Table Tops Displays
Emerging Leaders After Party
Thursaday, October 25
Breakfast & Lunch with Exhibitors
Opening Session
Workshops
Hospitality Suites
Friday, October 26
Breakfast and Lunch with Exhibitors
Closing Session
Table Top closes at 2:00 pm
To make hotel reservations, call 800.713.6725. Mention the group code: grpwfa or click here to make your reservations online. Room rate: $139
Click here to see who’s exhibiting at this year’s Conference.
Watch your mail, email and wffsa.org for all the meeting and registration materials. We look forward to seeing you there!
Source: Wholesale Florist & Florist Supplier Association
