'Vital Group' Of Experts And Industry Members To Come Together In Palm Beach

Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and more; a ballroom full of exceptional new varieties of flowers and plants; and networking opportunities around every corner of an opulent oceanfront destination.

SAF Palm Beach 2017, the Society of American Florists’ 133rd annual convention, returns to The Breakers in Palm Beach — one of Florida’s most historic hotels — Sept. 6-9, and some members are already counting down the days.

Corri Levelle, owner of Sandy Rose Floral in North Hollywood, California, admitted to “stalking the SAF website in anticipation of registering.” She attended convention last year, lured by the exotic Hawaiian location, and was blown away by all she learned. “What I found was a vital group of professionals committed to sharing, growing and encouraging each other,” she said. “It was an experience I will never forget and will repeat whenever possible. Can’t wait for another shot in the arm!”

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