WF&FSA members cited these as the main reasons this year’s Valentine’s Day holiday was not one for the record books. In the annual survey of members following the holiday, 46% of responding members reported that this holiday was pretty much what they expected it would be, while 36% reported the holiday did not meet their expectations; yet 18% had a better holiday than expected. Additional highlights include:
Cut Flower Sales Dollars – Cut flower sales dollars were generally down compared with 2015 while 8% reported sales were flat and 29% saw cut flower sales increase.
Pre-Rose Book Quantities – The majority of respondents, 37%, reported that rose pre-book quantities were worse than expected, while 29% reported that pre-book quantities were comparable with 2015.
To read the rest of the story, please go to: Wholesale Florist & Florist Supplier Association
