Union Fleurs: Free Responsible Flower Trade Doomed?

Are we going to see the end of globalisation, of hard-won trade agreements, of protectionist policies and of the climate agreement? Is it all going to be ‘own country first’ now?

The global floricultural industry is only young. It has been characterised by a rapid internationalisation during the past 50 years. In a few years time, the world trade in plants and flowers grew ten times larger, from a 1.5 to a 15 billion euro industry. People are working hard to make the sector more sustainable.

This internationalisation has been driven by a growth perspective, technological developments and liberal trade policies.

The growth perspective is reflected in the increase of global citizens, urbanisation, a growing middle class, higher disposable incomes and the increasing importance of green spaces, emotion and experience.

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