As you begin your marketing for the upcoming Mother’s Day season, we are here to help! Prepare for a successful season with these marketing tips from Smithers-Oasis.
Visual Marketing Inspires Impulse Purchases
A point-of-sale display (POS) is a popular marketing device for advertising or selling products near the area in
a retail location where a transaction takes place. POS marketing helps to generate product awareness and
encourage customers to purchase more at checkout.1
In a retail florist shop, POS displays can include finished arrangements, decorative upgrades to an arrangement,
flower food packets, bunch cutters for home use, a countertop “menu” with design recipe options, posters,
coupons and more.
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