The Great Instagram Purge: The Reason Your Follower Count Dropped

Recently, while diving into our end-of-month data analysis and examining social presence metrics across the entire industry, we uncovered a fascinating trend that most businesses completely missed. When we looked at the data, we noticed a significant dip in follower counts across the board.

If you haven’t checked your numbers recently, do it now! You might notice your follower count is lower than it was a few weeks ago.

Don’t worry—your content didn’t suddenly fail, and your local community didn’t collectively decide to hit “unfollow.” What our team actually uncovered was the silent aftermath of The Great Instagram Purge.

Read more from Details Flowers here.