Unfortunately, floral is a category, which yet commands the respect by many mass market retailers.
The fresh cut floral category is a multimillion dollar a year industry, bringing handsome profit margins and can be a significant contributor to an ongoing profitable revenue stream.
Whether a fine quality alstromerias consumer bunch or a beautiful rose bouquet of fresh cut flowers, floral can bring a bright ray of cheer and hope when life’s days are filled with clouds and rain.
Premium fresh cut flowers can positively and profitably contribute during key events throughout the year, ranging from Valentine’s Day to Passover and Easter to Mother’s Day to fall harvest celebrations, along with the holiday season of Thanksgiving, Hanukkah, Christmas and the New Years.
Additionally, fresh cut flowers provide an excellent compliment to special events such as birthday’s, weddings, dinner engagement, “get out of the dog house”, as well a condolence when loved ones have passed.
When a floral department has great leadership and is well managed with a proper inventory product mix to fit the demographics needs of its customers, along with proper merchandising and cross merchandising, fresh cut flowers can become a significant profit center for mass market retailers.
When mass market Floral Directors work closely with their strategic floral partners, can they expect the following:
• Premium fresh quality consistency
• Efficient on time delivery
• Superlative value through competitive pricing
• Clear and concise problem solving solution skill sets
• Excellence in personal and business relationship building
• Outstanding leadership acumen through a professionally prepared team
Go ahead and give a bright ray of sunshine and hope to your customers, by providing beautiful fresh cut quality flowers in your stores today.
Contact: John Fillmon
North American Mass Market Business Development Manager
Continental Flowers, Inc.
8175 NW 31 Street, Miami, Florida 33122 Ph: 305-594-4214
Email: jfillmon@continentalflowers.com – www.continentalflowers.com
Source: Continental Flowers, Inc.
