The Bloom Project: Simple Idea To Deliver Flower Bouquets To Terminal Patients Still Going Strong After 10 Years

When your whole world is just a bed and a few personal items, a bouquet of lovely flowers can make your day.

Heidi Berkman discovered that fact when caring for her stepmother’s mother in her final days. She remembers how the mood indoors often matched the gloomy January weather outside. There was no sun to fill her stepmother’s condominium, and little to perk up her disposition.

But, as a 25-year corporate meeting planner for the hotel and restaurant industry, Berkman knew full well how colorful flowers could change that.

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