In 2002, four years after opening his first store, KaBloom founder David Hartstein said his retail chain wanted to be to flowers “what Starbucks is to coffee.’’
But Hartstein’s business plan did not work out the way he envisioned. Flower-shopping habits changed as more consumers flocked to online retailers and supermarkets took an ever-bigger bite out of impulse purchases by offering cut-rate floral arrangements.
KaBloom, which once had 120 stores, is down to two dozen, along with a website where customers can place orders.
And now Hartstein is betting on an innovation he calls the Moses Miracle in an attempt to reinvent the privately held Brookline company.
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