Sun Valley Group's PMA Picture Book

Hey there Flower Friends,  we just returned from Orlando, Florida where we attended the Produce Marketing Association's annual trade show, "Fresh Summit." This is one of the most fun, diverse, and colorful trade shows of the year–over 20,000 attendees come to check out booths by flower farmers, produce farmers, shippers, suppliers, buyers, and everyone in between–yes, it all comes together at PMA's Fresh Summit.

We covered our booth in rustic wooden signs, lights, and thousands of American-grown flowers–our own World of Color set to wow the crowd.  Our booth was styled after a Farmer's Market with three distinct themes:

•  4th Generation Flower Farmers: Lane comes from four generations of tulip farmers, and this honors that tradition with Tulips, Iris and Lilies.

To read the rest of the story, please go to: Sun Valley Group's Flower Talk