Starcluster Pentas Shine As Winner Of 2013 Industry's Choice Award

GREENSBORO, N.C., USA – Syngenta Flowers, Inc. is pleased to announce that the Starcluster™ pentas series received the  Medal of Excellence Industry’s Choice Award for 2013.

“We are thrilled that Starcluster has been recognized for the true star that it is,” says Eric Pitzen, market manager for Syngenta Flowers, GoldFisch® Vegetative. “Developing a product of this caliber requires teamwork from every facet of the company, and Starcluster is just one example of the premium items that Syngenta brings to market. We are proud to provide leading genetics like Starcluster to growers, retailers and consumers.”

Starcluster debuted at the 2013 California Spring Trials as one of six new series from Syngenta Flowers. It was nominated for the award by a panel of industry experts who viewed the series first-hand at the trials and were impressed by its large flowers and strong stems.

“Pentas has become more mainstream in the last five years because of the demand for plants that are relatively quick off the bench, look stunning at retail and are tough in heat and humidity,” says Allan Armitage, professor emeritus of horticulture at the University of Georgia.  “I was most impressed by the Starcluster series. It caught my eye because it has strong stems and is larger and more vigorous than most other retail introductions. With four colors in the series, growers and retailers have a sufficient choice to show off these plants.”

A part of the GoldFisch Heat Lovers® program, Starcluster is bred to perform through hot summer conditions. Its well-branched habit and strong stems ease the stress of shipping, and uniform blooming ensures bench-run shipping.

Available in red, white, rose and lavender, Starcluster features continuously blooming, large flower clusters that form over spent blossoms, making this a low maintenance ornamental for consumers. This stunning new series is ideal for large, premium containers and landscape settings, making it the focal point of any garden.

The Medal of Excellence Industry’s Choice Award is presented annually by Greenhouse Grower.

For more information about the Starcluster pentas series, or information on the many varieties of Syngenta Flowers, please visit the website.

About Syngenta

Syngenta is one of the world's leading companies with more than 27,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com

Source: Syngenta Flowers, Inc.