From June 14 to June 17, 2011 the FlowerTrials® had been held in the Netherlands. We look back on four successful days with a large number of visitors that went beyond our expectations!
Almost 1200 visitors came to visit our show. The FlowerTrials® have become one of the most important events of the green sector and for Selecta it is a matter of course to participate in any case! It has become a very international event and besides the Netherlands and Germany, half of the visitors came from other European and non-European countries to visit Selecta’s presentation.
The date of the FlowerTrials® is excellent to show the products and varieties for the coming season in first-class quality and the overall feedback on our presentation in the Drijvende Kas on the grounds of Flora Holland was very positive. Visitors praised the well-arranged and modern presentation as well as the high product quality.
Also this year’s new retail sector where we showed our marketing concepts for producers and retailers had been well received by the visitors. In a very vivid manner we showed there, besides the known Trixi® and FlowerPower® concepts, our new marketing concepts for the series AlpeTunia®, a new line of hanging petunias, Diantica®, our new hardy garden carnations, Moonlight®, dark leaved pelargoniums, and Sunrise®, green leaved pelargoniums. We would like to give you sales support with our POS materials like printed pots and posters.
Anyway it is certain for us that Selecta will participate again in next year’s FlowerTrials® 2012!
Picture gallery of FlowerTrials®
Source: Selecta
