Skip flowers on Mother’s Day? How about skipping the negative references instead?
That was the message the Society of American Florists delivered recently to Hancock Gourmet Lobster Company in Maine, which sent an email promotion with the subject line: “Ship Lobster to Mom and skip the flowers!”
After hearing from SAF, Cal Hancock, the company’s founder and president, expressed his regret: “[The email] certainly was not intended to disparage the flower industry. It was intended to be a way of saying Happy Mother’s Day and nothing else. This was the only email of its type in our promotion schedule.”
To read the rest of the story, please go to: Society of American Florists
