Leesport, PA – Bower & Branch™, a group of independent growers and garden retailers throughout the Northeast, Midwest, and Pacific Northwest, announced today that it continues its grower network expansion with the addition of Rusty Oak Nursery, Ltd. in Valley City, OH, as a Grower Member. Sid Raisch, President and CEO of Bower & Branch™, said, “We are proud to add Rusty Oak Nursery, Ltd., owned by the Cekada family, to our network of family growers.”
“This is a strategic opportunity to enhance our supply chain with even larger and more mature landscape-sized plant material,” Raisch said. “Aligning with Rusty Oak Nursery, Ltd. provides the addition of large specimen-type plants to the Bower & Branch online product assortment.” Consumers have been requesting trees with a caliper trunk size 4” and larger and, with the addition of Rusty Oak Nursery, Ltd. to the network, they now will have the opportunity to purchase larger trees online.
“Mario Cekada made an immediate and lasting impression on me many years ago when I met him at an industry trade show,” said Raisch. “The Cekada family and their seasoned team are the driving force in bringing this relationship together to achieve an ecommerce go-to-market position that will their move company into the future.”
“We believe the wave of the future requires a significant e-presence and we are pleased to have aligned Rusty Oak with Bower & Branch™ for a comprehensive, quality, e-commerce strategy that expands our market area and provides direct access to consumers who want trees of a ‘grander’ size,” said the Cekada family and their seasoned team.
Raisch added, “In addition to running a first class operation, Rusty Oak uses growing and harvesting methods that will allow these grander-sized trees to be delivered and installed with confidence year-round.” He continued, “Bower & Branch provides added consumer confidence for making these types of online purchases with our Bower & Branch™ 3-Year Guarantee.”
About Bower & Branch™
Bower & Branch™ is the premier horticulture brand for consumers who want the convenience of online and mobile shopping. Its network of independent growers and garden retailers benefit from this by having an end-to-end omnichannel suite of tools to sell seamlessly online and in-store. The Bower & Branch™ network provides a mobile and ecommerce go-to-market business model that grows customer traffic, reduces inventory while increasing selection, interfaces with changing demographics, and provides a strong market position for future sales. For more information, visit www.BowerAndBranch.com.
Source: Bower & Branch™
