This week saw the official launch of the Celosia Deep Purple® concept by Royal Van Zanten and its growers Ammerlaan-Sosef and the Westlandse Plantenkwekerij (WPK).
At the Flora Holland Spring Fair, the "purple sea" created by Celosia Deep Purple® certainly drew everybody's attention.
The market reacted very positively to the newly introduced classy sleeve and inspiring gift box. With its attractive gift-wrapping and modern sleeves, the product sells itself. The box is very practical for transporting as well as presenting the plants but first of all, the ideal gift-wrapping!
In addition to the presentation at the Flora Holland Spring Fair, Deep Purple® presentations can be admired in the Flora Holland Monsterkassen (sample greenhouses) in Aalsmeer and Naaldwijk (Netherlands) over the coming weeks. In the Piramide cash & carry in Naaldwijk, you simply cannot ignore this purple beauty. There are splendid dishes filled with Deep Purple® at the entrance and there is a large presentation display at Plantpoint.
To read the rest of the story, please go to: Royal Van Zanten
