It has been a flourishing year for the floriculture industry. Royal FloraHolland traded a total of 12.5 billion products in 2016, an increase of 0.3%. The company has posted turnover of €4.6 billion, up 3.8% from last year.
The auctions in Aalsmeer, Naaldwijk, Rijnsburg and Eelde, along with the online FloraMondo platform, process more than 100,000 transactions a day, involving thousands of varieties of cut flowers, house plants and garden plants. Royal FloraHolland CEO Lucas Vos: 'We are on track to achieve our goals for 2020: improving profit margins for our members and their customers and promoting the sale of flowers and plants in the consumer market.'
Higher prices
The turnover increase is driven mainly by the higher prices growers received for their flowers and plants. Price levels rose by an average of 4.2%, while total turnover from cut flowers reached € 2.7 billion – an increase of 6.7%. Turnover in the house plants product group fell by 1.3% to € 1.5 billion. Turnover from garden plants increased by 4.7% to nearly € 0.4 billion.
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