Research carried out by Chrysal Nordics with florists in Norway, Sweden and Denmark shows that quality and service are the two most important reasons to buy from local florists. Interesting fact is that the florists who scored high in quality and service, also give flower food and care tips with every bouquet they sell. With flower food and the right care, their customers can expect to enjoy their flowers even longer. Giving flower food and care tips with your flowers is the moment to chat with your customers about their wishes and expectations and the way to add quality and service to every bouquet you sell.
Chrysal Nordics conducted the research with a sample of 2200 florists in Sweden, Norway and Denmark. They were asked about their use of conditioning products, flower food and care tips. It showed that quality and service are important reasons to buy from the local florist. It’s no coincidence to report that the florists who know what is important for their customers, also give flower food and care tips with every bouquet they sell. Flower food and the appropriate care will keep your flower beautiful even longer. It is also an opportunity to distinguish yourself from other flower shops and business by giving extra service. And, maybe most importantly, giving a sachet of flower food and care tips with your flowers is a moment to get to know your customers and ask about their expectations.
The research also showed that the florists who said that quality is important for their customers, use a conditioner in their vases and bucket in the store. The right conditioner keeps flowers beautiful whilst preventing them opening too soon and reduces wastage.
The solutions of Chrysal
We offer florists several products to keep flowers beautiful even longer. Not only in the buckets and vases in the store but also at their customers’ home. Chrysal Professional 2 is a conditioner with just enough nutrients for the natural development of flowers whilst preventing them from opening too soon. It keeps your flowers fresh up to 50% longer versus water alone and reduces wastage by an average 50%. To keep your flowers beautiful at your customers home we have several flower food sachets and liquid sticks. Not only do we have our well known Universal flower food but also special flower food for roses, narcissus and bulb flowers. Recently we introduced Customised Sachet. Customised Sachet gives you the opportunity to have your own branded flower food sachet.
Following the results of the research we created several care tips materials to give to your customers. For example small booklets with 8 easy steps and a sachet-holder you can attach to every bouquet you sell. This way you make sure the flower food is secured on the bouquet and your customer has the right care tips to enjoy your flowers even longer. On our YouTube channel you can find a care tips video with 5 tips for your customers: https://youtu.be/GXvR-39KC6A
If you are interested in the research or the care tips materials, please contact us; we are always happy to help.
Chrysal International
Chrysal is a main driving force in the flower and plant industry and worldwide market leader in flower food. Whether you grow, transport, sell, or simply enjoy the beauty of cut flowers and potted plants in your own home, Chrysal has products to keep them looking fresh for longer. Through more than 85 years of experience and innovation, a commitment to quality and an on-going search for sustainable solutions, we aim to meet our customers’ needs – today ánd tomorrow. The result? Flowers and plants that last longer, happy customers and, in the end, a more beautiful world. Chrysal. Nurturing beauty.
Source: Chrysal International
