Classic colour, new shape – framed in a cute Christmas story
Who is peeping around the corner? It’s the Christmas Mouse! She delights with her cute appearance and her big ears. Just like the Poinsettia novelty: round instead of pointed leaves – no usual red Poinsettia but something very special for young and old.
The unusual soft-looking shape of its leaves reminds of the ears of a mouse. Inspired by the Christmas poem “The Christmas Mouse” by German storyteller James Krüss, the variety name and a suitable marketing concept in a comic design came about, which should also intrigue the youngest target group.
To read the rest of the story, please go to: Selecta One
