What has become clear is that customers in 2016 are expecting a better guarantee on flowers. They expect a vase life of 10 days, but currently they only perceive that flowers last 6 to 7 days – and this is not always guaranteed. The number one factor for a better guarantee on flowers is hygiene.
Better hygiene helps to increase the vase life of flowers. Hygiene is, in essence, a science. It may sound boring, but this science can get your customers to keep coming back and create a tighter bond. With just a few small but important actions florists and supermarkets can extend the vase life of their flowers.
Follow these 4 steps for optimal hygiene and happy customers:
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