Each month the Flower Council of Holland focuses on a flower and in October, that is the chrysanthemum. The chrysanthemum is available in a wide range of colours such as golden yellow, bronze and deep orange, lovely colours for the autumn!
Chrysanthemum, the happy golden flower
The chrysanthemum originates from Japan and China, where it is the symbol of health and happiness. In China there is even a whole city named after the chrysanthemum: Chu Hsien and in Japan parents like to name their daughters after the flower.
Around 1700 the chrysanthemum arrived in Europe and received the name: Golden Flower (‘chryso’ is Greek for gold and ‘anthemom’ means flower), as the flower was originally yellow in colour. Nowadays the chrysanthemum is available in all colours of the rainbow and in hundreds of varieties.
The chrysanthemum is easy to manage and depending on the variety and care, can last for up to three weeks. It is therefore a happy golden flower which can be enjoyed for a long time.
Chrysanthemum inspiration for consumer and florist
The Flower Council of Holland is placing the spotlight on the chrysanthemum on consumer sites in the Netherlands, Germany, France and England. On Funnyhowflowersdothat.co.uk and Facebook, visitors can find a whole range of images, background information, care tips, fun facts and colourful styling ideas.
The consumer sites also offer florists lots of inspiration for storytelling and tips.
Flower of the month background
The Flower Council of Holland focusses each month on a specific flower on its consumer sites and via its social media channels. The Flower Council does this to help consumers experience the good feeling that flowers give them. The product list for the Flower of the Month has been created in collaboration with FloraHolland.
Source: Flower Council Holland
