New Resources For Florists To Market And Sell Through Pinterest

ALEXANDRIA, VA – With the onset of social media technologies, significant changes are taking place in the way consumers are engaged and how they make purchases. Social media selling is one of the newest and best ways for businesses to stand out.

Pinterest has one of the latest marketing tools to help businesses sell products — a "Buyable Pin." This is a hugeopportunity for florists to showcase their own floral arrangements and services (i.e. for wedding planning), reach a wider audience, and boost sales!

Other industries are already embracing this new marketing method with great success, and florists can increase their marketing outreach by becoming better equipped to market and sell through Pinterest.

The American Floral Endowment (AFE) and the Floral Marketing Research Fund (FMRF) have put together all the resources needed to set up a Pinterest business account, connect it to a company's website, and get florists ready to sell on Pinterest.

Among the resources is a video tutorial on setting up your business account and three webinars with a Pinterest expert, Anna Bennett of White Glove Social Media, to make sure you are selling successfully.

Watch the fun introduction video demonstrating how florists can work with consumers through Pinterest. It features floral shop owner Brooke Raulerson of Artistic Florist in Fernandina Beach, Fla., who uses Pinterest to work with a bridezilla!

"I was honored to be part of this important project for AFE, and I look forward to sharing this information with my peers in the industry," said Raulerson, AIFD, FSMD.

The complete package of resources:

Introduction Video

Video Tutorial: Getting Started

Print: Quick-Start Pinterest Set-Up Guide

Print: Pinterest Data and Statistics

3-Part Webinar Series: 
– July 20, 2017 (11 a.m. PST/2 p.m. EST) 
– August 15, 2017 (11 a.m. PST/2 p.m. EST) 
– August 29, 2017 (11 a.m. PST/2 p.m. EST)

"As consumers evolve in the way they engage and purchase, AFE and the FMRF will continue to be at the forefront of providing comprehensive research and resources to keep our industry in a leading position among all other gifting options," said Gabriel Becerra of Golden Flowers and President of FMRF.

Visit FMRF.org to access these FREE resources and to register for the upcoming webinars today.

About AFE 

The American Floral Endowment is a nonprofit organization dedicated to advancing the floriculture and horticulture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $2 million has been funded in scholarships and internships designed to attract and retain the future leaders of the industry. To learn more about AFE or make a tax-deductible contribution, visit www.endowment.org.

About FMRF 

In 2008, the Floral Marketing Research Fund was established by Trustees of the American Floral Endowment to support consumer-based research to benefit the floral industry. Visit www.fmrf.org to create an account and download all FMRF reports for free. Follow us on Facebook for updates on new FMRF studies.

Source: The American Floral Endowment