FloraHolland – The plans for the new quality policy and regulations at FloraHolland are developed together with growers and buyers. The new policy will be tested in a pilot with the product Alstroemeria.
The growing use of virtual transactions makes the reliabilty of the supply information more and more critical. Simultaneously, growers claim more responsibility for their products, and like to distinguish their products while auctioning. The interests of both parties will be combined in the new quality policy. Growers will be able to offer guaranties for their products, and to distinguish themselves as top quality providers. Buyers will be able to choose the level of certainity they prefer to work with.
The new policy will be tested in a pilot on Alstroemeria, in the three export auctions. Growers will be able to supply flowers with a guarantee label. However, FloraHolland will play a role in the settelment of claims. In a later phase growers will be able to offer top-quality, for example through a Premium Quality lable.
The Alstoemeria growers workgroup, together with FloraHolland, worked out the interpretation for the pilot. The FPC Alstroemeria supported the recommendations. Soon, a 'sounding board group', composed of growers and buyers, will discuss the propsed programme. Their recommendations will guide FloraHolland in preparing the pilot. Target date for starting the pilot is September 2012.
Source: FloraHolland
