McConkey Launches Premium Pots Designed Around Demographics

Sumner, WA – After studying the primary female gardening demographic and exploring a range of lifestyle-inspired design options, McConkey has introduced the Charlotte Collection, a premium container line designed to fit in well with home décor and provide an upscale, classic appearance.

“We set out to create a premium container family whose shape, color, and texture appeal to a key retail customer target demographic,” says Dave Edenfield, McConkey Business Development Manager. “The Charlotte Collection is a great way for retailers to differentiate their premium programs and build cross-category sales.”

Marked by a signature shape that rounds out at the middle, the Charlotte line adapts the design to a color bowl, hanging basket and tall planter. It’s finished with a subtle tone-on-tone decorative scroll pattern and matte earth tone paints to add depth. The collection offers a high-impact option for growers to pot direct or retailers to sell empty to garden center customers.

Exclusively from McConkey, the Charlotte Collection features a 14 inch tall planter, 14 inch color bowl and 12 inch hanging basket. Current colors include charcoal, sage and sandstone. To order call 800-426-8124 or e-mail sales@mcconkeyco.com.

McConkey Company is a leading producer and distributor of horticultural goods, with locations in Sumner, WA, and Garden Grove, CA. A family-owned business for three generations, McConkey offers a wide product selection including containers, coverings, soil, and more. For more information, visit www.mcconkeyco.com.

Source: McConkey Company