Key Financial Benchmarks Every Florist Should Track

Running a flower shop is a combination of creativity and business acumen. Mst florists would rather be designing arrangements than analyzing spreadsheets, but understanding your numbers is one of the most powerful ways to ensure your shop’s long-term success.

SAF’s Floral Management magazine featured an insightful article by Paul Goodman, MBA, AAF, PFCI, that laid out industry benchmarks every retail florist should know. We’ve adapted some of those key takeaways here to help you track your performance, make smarter decisions, and keep your business thriving.

Start with the Big Picture

Successful flower shops share a few common traits: they manage product costs carefully, keep payroll under control, and effectively manage their overhead. You don’t have to be an accountant to do this; you just need to track a few key numbers each month and make minor adjustments when something drifts off target.

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