Nairobi – The official launch of the international flower trade expo IFTEX, which will be held in Kenya next month, took place yesterday in the Jacaranda hotel in Westlands Nairobi. Horticultural Crops development Authority MD Alfred Serem, Kenya Flower Council CEO Jane Ngige and HPP Exhibitions President Dick van Raamsdonk briefed the press on this year’s second edition of IFTEX.
In just 2 years time Kenya’s flower industry managed to build up a major flower trade fair and giving it even a regional fucntion by adding as well neighbouring flower producing farms from countries such as Uganda and Ethiopia. By doing so the fair is rapidly managing to position itself as a prime sourcing place, where buyers from all over the world can see and buy flowers, speak face to face with its growers and visit the farms where the flower are actually being produced. This switch to actively promoting Kenyan flowers exports, the industry has put itself to the next level; from being a conservative flower producer selling through fixed channels, to becoming a progressive flower producer exporting to numerous importers from all over the world.
This year’s second edition of the trade fair will already be able to offer a complete overview of the current status of Kenyan flowers available for exports, since almost all, if not all, flower farms will be present. The ideal opportunity for any international flower buyer to attend this June and source any Kenyan flowers needed for 2014 and even for the remainder of 2013. Being able to see, talk & buy in one place in just 3 days is really unique and never shown before in Kenya’s floricultural history. And this is precisely the strenght, importance and goal of this international targeted flower trade fair!
For more info please visit www.iftex.org
Source: HPP Exhibitions
