NEW YORK — John Henry Company, a leader in print, packaging, and merchandising solutions for the horticulture and floriculture industries, has expanded its BloomIQ.com website to include additional resources that help consumers learn more about cut flowers.
Building on the success of BloomIQ.com for gardeners, growers, and retailers, the website has launched a new section devoted to cut flowers to help supermarkets and retail florists connect with their customers in a whole new way. Recognizing that customers often have questions about selecting, arranging and caring for cut flowers, the new feature articles provide information, inspiration, care tips, and helpful advice tailored to individual flower varieties.
When linked to a bouquet label, care tag, enclosure card, or sign, the BloomIQ.com cut flower articles provide the support customers are looking for, both in the store and when they arrive home. This connection enables supermarkets and retail florists to inspire, educate, and assist customers, leading to a more successful experience. Articles are authored jointly with leading experts to ensure accuracy and are added regularly to stay ahead of emerging trends.
"BloomIQ.com encourages our readers to think of flowers for home decorating, events, and thoughtful gifts, and helps them select varieties that suit their personal style." commented Erin Willigan, Vice President of Marketing for BloomIQ, "We provide interesting and useful insights into each flower variety from its history, meaning, and range of colors to design ideas, tips for prolonging vase life, and solutions to common problems. We also share our secrets for creating stunning flower arrangements and bouquets using three varieties or less."
BloomIQ.com cut flower articles are available as part of a turnkey marketing program that imprints scannable 2D codes on print and packaging to connect consumers to the website using a smartphone. The program provides graphic design and code creation services; URL management tools; website content; and reporting metrics to supermarkets and retail florists interested in promoting their cut flowers.
About BloomIQ.com
BloomIQ.com is an offshoot of The John Henry Company, a Multi Packaging Solutions company. The website provides an invaluable resource that eliminates the guesswork for consumers, offering expert advice on selecting and caring for plants and cut flowers. BloomIQ.com's relationship with thousands of growers across the country provides access to timely information about new ideas and emerging trends. Visit www.BloomIQ.com for information, inspiration, and education.
About John Henry(R), a Multi Packaging Solutions Company
The John Henry Company, a Multi Packaging Solutions company, is a leader in print, packaging, and merchandising solutions for the horticulture and floriculture industries with more than 100 years of experience. Multi Packaging Solutions is a leading print and packaging company offering an array of solutions to the horticulture, entertainment, health, and beauty markets. MPS has a seasoned management team with vast experience in print and packaging and is known for creativity, innovation, and technology. Find out more at www.jhc.com and www.multipkg.com
Source: BloomIQ.com
