September will be here before you know it and with it comes The Landscape Show! Mark your calendar now to attend Florida’s premier trade show for the nursery and landscape industry, September 29 – October 1 at the Orange County Convention Center, Orlando, FL.
Everyone’s business is changing and evolving in the new economy. There’s no better place than The Landscape Show to gain the resources and information to move your business Full Sail Ahead. The Landscape Show offers the most convenient, affordable venue to meet vendors, take classes, get new ideas, network with colleagues and keep up with the latest trends and forecasts.
Complimentary Opening Session: Adam Putnam, Florida’s Commissioner of Agriculture & Consumer Services
Take advantage of The Landscape Show’s complimentary opening session, sponsored by Farm Credit, to meet Florida Commissioner of Agriculture Adam Putnam and hear how this bright and dynamic state leader is working to move Florida agriculture and consequently Florida’s economy forward. If you’ve heard Adam Putnam speak before, you know this is a session not to miss! If you haven’t heard him speak, this is your opportunity to be engaged and encouraged by Adam’s real-world views and the exciting opportunities he sees for Florida agriculture, including the nursery and landscape industry.
Outdoor Equipment Area
New this year at The Landscape Show will be outdoor exhibits for those equipment dealers who wish to demonstrate their machines! Here’s your chance to not only see the latest landscape equipment, but actually try it out. Located near the parking area of the convention center, a limited number of exhibitors will have equipment available to test ride. Try before you buy!
Top-Notch Short Course Sessions Planned for The Landscape Show
Education excels at The Landscape Show with a multi-track program available through the FNGLA Short Course, as well as product and informational demonstrations. See the newest products and meet new exhibitors who are eager to learn about your business needs.
While at The Landscape Show, expand your knowledge and take part in the top-notch FNGLA Short Course! Learn from leading experts on everything from current economic conditions to the latest trends in landscapes. A combination of general sessions and targeted breakouts in the areas of landscape design, landscape maintenance, merchandising/marketing and plants/products are offered.
Key
Wednesday, September 28, 2011
1:00 – 4:00 PM
Orlando Landscape Tour
Orlando has some of the most state-of-the-art landscapes in the State of Florida and this tour will give you a behind-the-scenes glimpse at what it takes to design, install and maintain these gardens and landscapes. Space is limited and pre-registration is required.
Thursday, September 29, 2011
10:30 a.m. – 11:30 a.m. BREAKOUTS
Design Like An Artist
Gary Smith, W. Gary Smith Design, Austin, TX
While designers solve problems, artists raise questions. Step beyond making “solutions” in garden design and explore a world where there are more questions than answers. With his award-winning work in botanic gardens and arboreta, landscape architect Gary Smith blends artistry with sustainability. After observing the visual vocabulary of patterns and processes that drive the Universe, you’ll learn some simple graphic techniques for recording it all. Unleash the artist within yourself, and make meaningful gardens that express the relationship between the site and your own creative spirit.
Ten Most Common Mistakes in the Landscape
Lloyd Singleton, University of Florida, Gainesville, FL
Looking for a solution? This session will not only look at common mistakes in the landscape, but provide practical ways to eliminate, fix or improve.
Outrageous Marketing: How to Create Outrageously Effective Marketing Materials
Ron Rosenberg, QualityTalk, Inc., Raleigh, NC
Getting the same tired results from your marketing materials? It’s probably because your sales letters, magazine ads, and brochures look just like everyone else’s. Isn’t it time to try something different…and incredibly effective? In this highly interactive and entertaining workshop, you’ll learn how to apply Ron Rosenberg’s outrageous marketing strategies to improve the effectiveness of your own marketing communications.
Show Stopping New Varieties
Heather Will-Browne and Melissa Shepherd, Walt Disney World, Lake Buena Vista, FL
Spring exploded with lots of color at the 2011 Epcot International Flower and Garden Festival. This year, Walt Disney World (WDW) helped tell the story of how plants get their start at FNGLA’s Floriculture Field Days. Evaluators Heather and Melissa will share with you some great finds to incorporate into your designs or add to your inventory.
11:45 a.m. – 1:15 p.m. LUNCHEON
The Road to Remarkable
Doug Stephens, Retail Prophet Consulting, Toronto, Ontario
Consumers have less time and more choices. Success today means being remarkable and standing out from the competition. Remarkable businesses develop a loyal following, uncontested market space and ultimately survive the test of time. The Road to Remarkable will spark your company’s imagination providing proven strategies to move your business from ordinary to extraordinary.
1:30 p.m. – 2:30 p.m. AM BREAKOUTS
Designing for Maturity
Phil Maddux, Sanchez and Maddux, Inc., Palm Beach, FL
When starting a new landscape design, how much thought goes into the way the landscape will look in 15 years? Phil Maddux, a landscape architect in South Florida, has spent many years specializing in residential and estate master planning. Come see how the elegance of classic gardens immersed in lush foliage can withstand the test of times.
Practical Biological Control for the Florida Horticulture Industry
Identifying key pests in your ornamental/nursery system, and the available beneficial insects, mites, or nematodes that could help control these pests, is the focus of this two-part educational session sponsored by the Association of Natural Biocontrol Producers (ANBP)*. Experts will present targeted talks that zero in on your most important plant pests emphasizing pest identification, natural enemies that are commercially available, and techniques for proper timing and application to maximize control.
The Business Owner’s Survival Kit
Ron Rosenberg, QualityTalk, Inc., Raleigh, NC
Come hear seven proven strategies to get more done, grow your business, and take back your life! You’re under constant pressure from the realities of the economy, the difficulties of finding qualified staff, and the overwhelming weight of being responsible for the long-term success of your organization. Despite your best efforts, you always seem to run from one crisis to the next, never truly finding the time to implement all the great ideas you know will grow your business. In this highly interactive program you’ll discover proven, in-the-trenches and easy-to-implement strategies to keep your business strong.
Care and Maintenance of Palms
Tim Broschat and Monica Elliott, University of Florida, Fort Lauderdale, FL
This session will look at the installation and maintenance of palms in the landscape including a segment on disease issues that are specific to palms.
2:45 p.m. – 3:45 p.m. BREAKOUTS
Using Inspiration for Realistic Landscapes
Carla Shuman, Walt Disney World, Lake Buena Vista, FL
Where does the inspiration come from when creating realistic landscapes? Are there key elements around which every design is built? Or does the inspiration build the design? Carla Shuman, Walt Disney World landscape architect, will share what goes into the behind-the-scenes planning of many gardens for the Epcot International Flower and Garden Festival.
Going Green with Your Fleet – Alternatives Fuel Sources
David Rigney, Heritage Propane, Port Orange, FL; Randy Coventry, Roberts’ Supply, Winter Park, FL; and Glen Hammond, Gardner, Inc., Jacksonville, FL
Are you looking to sharpen your numbers on fuel costs? Do you know alternatives to what you are currently using? This session will look at LP, diesel and fuel-injection options to make your fleet run more efficiently and be more environmentally conscious.
It’s A Wired, Wired World: The Future of Retail Technology
Doug Stephens, Retail Prophet Consulting, Toronto, Ontario
Today’s tech-savvy customer may know more about your products than your best-trained staff. Technology is changing the way consumers shop and, most importantly, it’s arming them with unprecedented amounts of information. Attendees will gain a fascinating view of key technologies shaping the future of retailing and consumerism, as well as a framework for deciding which are the best technologies in which to invest.
Sexy Succulents Take the Heat! Tips for Success with These Hot Plants
Mark Russell, SeaWorld, Orlando, FL and Kristin Pategas, Hortus Oasis, Winter Park, FL
Succulents are great in a landscape design or featured in a container. Mark Russell will share insight as to how SeaWorld incorporated succulents into its new SeaGarden and discuss the maintenance program. Kristin Pategas will show how creative use of succulents in containers will jazz up any outdoor living space.
FRIDAY, SEPTEMBER 30, 2011
9:00 a.m. – 10:00 a.m. BREAKOUTS
Shabby Chic to Recycled Art
Carol Reese, University of Tennessee, Jackson, TN
Ever think about adding windows, bicycles, stoves or old trucks to your designs. This presentation will show you how to turn shabby into chic and create some very elegant designs. Come see how to create fabulous new landscapes with plain old stuff. It is fun, affordable and maybe a little far out. This will be a session not to miss!
Sustainable Maintenance of Turf in the Landscape
Lee Bloomcamp, Syngenta, Gainesville, FL
Properly managed turf can enhance landscape aesthetics and space utilization. This session will offer practical information on how to manage turf as part of the landscape. See how selection of the suitable turf species, and appropriate maintenance play an important role in the success of the modern landscape.
Enhancing Your Marketing with Video
Chris Beytes, Ball Publishing, Chicago, IL
Are you looking for ways to stretch your marketing dollars? You don’t have to hire a movie crew. Chris Beytes will show attendees some great tips for making short in-house videos for Youtube and share how industry is using as an easy marketing tool.
Edible Landscapes: Fruit and Espalier
Paul Fisher, University of Florida, Gainesville, FL and Robert Bowden, Harry P. Leu Gardens, Orlando, FL
As the theme “Home Grown” still remains in the minds of today’s consumers, Dr. Paul Fisher will highlight some of the new varieties of fruits being developed at the University of Florida. And, Robert Bowden will offer instruction on a special technique called espalier. Espalier can be used not only as a decorative element in landscape designs but for gardens with limited space. It’s just another way to incorporate edibles in the landscapes.
10:15 a.m. -11:15 a.m. BREAKOUTS
Make Your Container Gardens Sizzle
Sharon Lovejoy, South Bristol, ME
Sharon Lovejoy is an award-winning author and illustrator, including recognition from the American Nursery and Landscape Association. For 13 years, Sharon was a contributing editor for Country Living Gardener magazine with an award-winning feature column. She currently is a regional contributor for Lowe’s home improvement. Her homes and garden designs have been featured in countless books and magazines throughout this country, England, and Japan. Come hear what inspires her container gardens.
Case Study: Techniques for Efficient Irrigation Water Use
Dr. Michael Dukes, University of Florida, Gainesville, FL
This session will provide an overview of Dr. Dukes’ research on residential irrigation water use in Florida. Dr. Dukes will offer landscape professionals insights on design, efficiency, optimization of irrigation systems and key things to help their residential customers be more successful with their landscapes. The use of smart irrigation control technologies will be highlighted.
Making Your Own Road to Success
A panel of industry members will be invited to share their insights on how they have remained successful through the economy’s recession and recovery. Come see how they’ve sharpened their pencils and kept their business running smoothly.
Integrating Natives in Formal Settings
Sponsored by Florida Association of Native Nurseries (FANN)
Craig Huegel, Ecological Services Associates, LLC, Seminole, FL
Come learn how you can install beautiful, practical landscapes in a formal setting while conserving natural resources and restoring wildlife habitat. Learn about native trees and shrubs which perform well in the landscape and provide great food and resources for a variety of residents and migratory birds and butterflies.
11:30 a.m. – 1:00 p.m. – LUNCHEON
Botanical Version of Peyton Place
Carol Reese, University of Tennessee, Jackson, TN
After this luncheon session, your outdoor walks will never be the same. Carol’s talk will not only indelibly remind you that flowers are sex organs; she will expose the more deviant forms. Beyond the blooms are bizarre stories of the sex lives of frogs, dragonflies, bees, butterflies and moths. Yes, Carol does make it funny, but it is actually a wonderful trip through the intimate interactions just outside the window, and the only frontal nudity is of flower parts and garden statuary. In addition, you will get some fabulous ideas on garden design from Carol’s slides of gorgeous plants and imaginative structures.
The Landscape Show/SHARE Golf Tournament
Get your game on, golf game that is, at The Landscape Show/SHARE Golf Tournament! Taking place on Wednesday, September 28, 2011 held at Marriott's Grande Pines Golf Club in Orlando, FL.
This annual fundraiser, hosted by FNGLA's Allied Division, all proceeds from the annual golf tournament will benefit the FNGLA Endowed Research Fund in the University of Florida's Foundation. The division has raised a grand total of $155,000 since 1994 through the golf classic.
More fun has been added to the tournament with package prices for mulligans, red tee shots and a new Par Three Challenge. Registration includes green and cart fees and lunch. Awards will be given to the top three teams, closest to the pin and longest drive.
About FNGLA & The Landscape Show
Plans for an even larger 2012 The Landscape Show are already in the works. The trade show returns September 27 – 29, 2012 at the Orange County Convention Center in Orlando, FL.
The Landscape Show is produced by the Florida Nursery, Growers & Landscape Association (FNGLA). FNGLA represents Florida's nursery and landscape industry, with an estimated $15.2 billion in industry-wide sales. For more information contact FNGLA at 1533 Park Center Dr., Orlando, FL, 32835.
info@fngla.org, (800) 375-3642
Source: Florida Nursery, Growers & Landscape Association (FNGLA)
