Women's Day (March 8th) is dedicated to celebrating women and honoring their achievements by expressing our respect, appreciation, and love. Originally founded in New York City in 1909, Women's Day is celebrated around the world; in the U.S., we have been witnessing the rising popularity of this holiday over the last three years.
Julie Randles, writing for the California Cut Flower Commission (CCFC), interviewed Sun Valley's Lane DeVries to get his take on the growth of this holiday and the potential it has for the flower industry.
What growth have you seen in Women's Day since you won the marketing award for your work?
Sun Valley has seen a steady rise in sales for week 8 and 9 due to Woman’s Day. The biggest gains have been in tulips, which are a perfect flower for Women’s Day. This growth has also been helped by in-store signage, display boxes, and stickers which help make Women’s Day an event.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk
