Flower auction FloraHolland has collaborated with growers and Dutch horticulture sector service provider Hobaho to create the ‘Premium Dutch’ hallmark for cut hyacinths. According to the auction, a strong increase in sales through the supermarket channel was the result.
Prior to the introduction of the quality assurance guarantee, the large supply of mediocre quality hyacinths was hampering supermarket sales, FloraHolland indicates. By testing the flowers for quality and attaching the Premium Dutch label, the number of sales rose significantly.
In fact, “More than a million cut hyacinths found their way to the consumer via retail outlets in the week of February 4th till 10th”, FloraHolland reports. That number signals an increase of 25 percent over last year’s busiest week; a remarkable achievement.
To read the rest of the story, please go to: Florint.org
