The Flower Council of Holland places the spotlight on a different flower each month. In December that is the Amaryllis, a stately flower which brings warmth in the dark winter months, but also makes an elegant entrance in the spring. They are lovely in a (mixed) bouquet but also as a single stem in a vase.
If there is an R in the month
The Amaryllis grows naturally from a bulb and originates from South America and the Caribbean islands. Many people associate the Amaryllis with Christmas and dark winter days. This isn’t so strange, considering that it is at this time that the flower is most popular. The flower is however, also available in months with an R in them: from September to April. It is available in red, white, white and green, salmon-orange, salmon, lilac-purple, orange, dark red, pink and even stripes.
Amaryllis inspiration for consumers and retailers
Promotional items about the Amaryllis can be found on the consumer sites in the Netherlands, Germany, France and the UK. Here consumers can find background information, tips and colourful inspiration for the flower. There are also related lifestyle articles about the flower. For retailers there are currently no special activities regarding the Amaryllis, but they can find inspiration on the consumer sites and the Dutch Pinterest Board &Amaryllis. Here they will find a number of examples of creative Amaryllis styling.
To read the rest of the story, please go to: Flower Council of Holland
