EXCUSE the cliche, but here’s a business that is blooming — literally. Wafex has blossomed from a two-man backyard operation to become Australia’s leading flower producer and exporter.
It’s a unique coast-to-coast operation branching out to California and developing its own unique flower varieties to sell worldwide for a premium.
It’s little surprise Wafex’s story begins with a Dutch connection, the Mecca of all things floral. Fresh out of Victoria’s Dookie Agriculture College, Craig Musson returned to his native Zimbabwe in 1987 to work on a farm that exported chrysanthemums to Holland. It was an unexpected career move for Musson.
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