Gerbera breeder and propagator Florist Holland B.V., part of the Royal Hilverda Group, will carry on all Gerbera activities of Preesman Plants BV by 15 June 2012 and further strengthen its position within the international Gerbera market. Where Florist Holland focuses on specialisation within Gerbera genetics, Preesman does not consider this as its core business any longer. The continuation of the activities fits within the corporate strategy of Florist Holland, focusing on product development and international expansion as the Gerbera specialist. For the future Preesman focuses on decentralisation of breeding activities, concentration on mainly Roses and further positioning of Alstroemeria en Chystanthemums.
Florist Holland continues the full range of Preesman Gerberas, next to its own broad assortment of Standard and Mini Gerberas. The current customers of both Florist and Preesman will be informed about the details of the transfer of Gerbera activities. For them, the new situation implies that production and services will start to be organised by Florist Holland from 1 September 2012, the beginning of the new sales season. Until then, Florist Holland and Preesman will work closely together to run the transition to the new situation as smoothly as possible. Florist Holland will retain the international network of sales representatives, responsible for the sales of the Preesman range, as much as possible. Some employees who are responsible for the Gerbera breeding and production at Preesman, will be employed by Florist Holland.
Profile Florist Holland B.V.
Florist Holland B.V. is the specialist in breeding and propagation of Gerbera cut flowers and pot plants. From the Netherlands Florist Holland supplies seeds and young plant material to over a 100 countries, supported by a worldwide network of growing consultants, sales and distribution partners.
Profile Preesman Plants BV
Preesman engages in breeding and selecting several cut flower crops across the world. After 15 June 2012 the assortment consists of Roses, Chysanthemums and Alstroemeria. Breeding and selection takes place in the Netherlands and Kenia.
Source: Florist Holland B.V.
