Floriade is a World Horticultural Expo staged once every ten years in Holland. From April until October 2012, the sixth edition of Floriade will be organised in Venlo in central-eastern Holland and will be open to the public daily. Visitors to Floriade 2012 will have the opportunity to enjoy the most exquisite and exceptional flowers, plants, trees, fruit and vegetables of the world exhibited over 40 hectares, 7,000m2 of which are indoor flower and plant shows. Each day will feature a cultural programme of music, dance, literature, theatre and visual art from all over the world. Expected attendance of Floriade 2012 is 2 million visitors.
The central theme of Floriade 2012 is “Be part of the theatre in nature, get closer to the quality of life”. This overall theme is presented in five core sub-themes, translated into 5 themed zones on the park. These zones cover the different aspects of the relationship between the consumer and the horticultural sector. ‘Green Engine’ portrays horticulture as the green engine of the economy. ‘Education & Innovation’ relate the story of horticulture over the years while exploring the future of the sector at the same time. For ‘Environment’ the central element is the importance of greenery at home, on the streets and in the working environment. ‘Relax & Heal’ focuses on health, movement (physical well-being), food and enjoying the true flavour of products. Plus, World Show Stage events will show how international art, culture and entertainment inspire the horticultural sector and vice versa.
To read the rest of the story, please go to: J. Van VLIET Flower Group
