FloraLife Crystal Clear Liquid Flower Food Now Enhanced with FloraLife Express Technology

WALTERBORO, S.C. – FloraLife, a division of Smithers-Oasis Company and worldwide leader in postharvest solutions for the floral industry, today announced the North American launch of an improved FloraLife Crystal Clear® Liquid Flower Food, now enhanced with FloraLife® Express Technology.

For many years, floral professionals have trusted FloraLife Crystal Clear® Flower Food to deliver the performance they expect and the results they depend on. Now, FloraLife has taken that trusted solution one step further, adding the convenience and flexibility of its innovative Express Technology.

Cut or no cut, FloraLife® Express Technology promotes uptake for hydration and nutrition without having to recut stems, helping floral professionals save valuable time and labor while continuing to provide flowers with the care they need to thrive and perform.

“FloraLife Crystal Clear® Flower Food has long been a trusted part of our customers’ flower care programs. So when we looked at improving the product, it was important that we retained the performance they already know and depend on,” said Jim Daly, President, Global FloraLife & Grower Operations and Chief Research Officer. “By incorporating FloraLife® Express Technology, we’re giving our customers greater flexibility in how they process their flowers. The option to skip the stem recut can help save time and labor while still delivering the hydration, nutrition and flower performance they expect from FloraLife.”

Designed for all fresh-cut flowers and foliage types, FloraLife Crystal Clear® Flower Food with Express Technology provides the hydration and nutrition flowers need to support proper opening, vibrant colors and lasting quality. Its balanced formula helps lower the pH of the solution and increase the speed of flower hydration, while remaining clear in all water types—making it an ideal solution for clear vases and floral displays.

The addition of the FloraLife® Express Technology also provides floral professionals with greater flexibility in their care and handling processes. Stems can be placed directly into the properly mixed solution without recutting, or users can continue to recut stems if preferred. Eliminating the need for a mandatory stem recut can help streamline cut-flower processing and reduce labor while maintaining the quality and longevity customers expect.

FloraLife Crystal Clear® Flower Food with Express Technology is now available in North America in a range of liquid sizes and concentrations to meet the needs of floral operations of all sizes.

About Smithers-Oasis

Smithers-Oasis Company’s global expertise in the plant and flower business stretches from propagation to presentation. With operating units, research facilities, and sales and marketing teams in 29 countries, Smithers-Oasis has customers in more than 130 countries and on every continent. Smithers-Oasis manufactures and markets floral foam and floral media, postharvest products, growing media, floral sprays and dyes, and flower arranging supplies for the floriculture and horticulture industries. OASIS®, FLORALIFE®, and DESIGN MASTER® are three of the company’s most recognized brands founded in 1954, 1938, and 1961, respectively. The company’s driving purpose is Improving Lives Worldwide. Smithers-Oasis, a privately owned company, is headquartered in Kent, Ohio, US