New varieties which have been recognised by the Fleuroselect judges to be sufficiently new and different versus existing cultivars and which have passed the rigorous requirement for uniformity are granted Novelty Protection. These innovative cultivars are protected by the membership from reproduction.
The full Fleuroselect Approved Novelty Register 2019 can now be downloaded from our website. Further details on each variety can be found in the Awarded Varieties section.
Within the framework of the ‘2020, Year of the Rudbeckia’ home garden marketing campaign, Fleuroselect together with Peter Seabrook, broadcaster and gardening editor at The Sun newspaper, planted a trial of over 80 Rudbeckia varieties at the Royal Horticultural Society’s garden Hyde Hall in Essex, U.K. …
After winning FleuroStar last year, the market demand for Dahlia Sincerity boomed and breeder Syngenta Flowers tripled its cutting production to meet the numerous orders. Now, as the season gets underway, the breeder is launching a dedicated brand identity and is offering its partners a full set of marketing materials to further stimulate the sales of this Dahlia winner at distribution and retail level. …
Fleuroselect proudly presents the five entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale. …
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