Fides Flower Festival: Sharing The Fun

Selfie is the word of the year. Undoubtedly you recognize one of the selfie of the Fides employees. Meant to welcome you to the Fides Flower Festival, from June 10th to 13th, in the most personal way possible, enabling a good conversation, Face to Face. And – of course – to share!

Social media enables us to share our most fun moments with our friends and followers. ‘Sharing’ and ‘fun moments’ are the exact two words that the Fides Flower Festival is about. Ringo Veenman, commercial director at Fides, elaborates: “We want to be able to look into each others’ eyes. We want to feel, experience and scent our products. During the Flower Trials® we do both: we share our latest introductions. U can hold them, become inspired and share thoughts about possibilities and market potential with our specialist team. This is where you will see arrangements at their best: live. And thereafter you can share this with everyone you know by taking a surprising selfie. And that’s how we came full circle.” 

Inspiring novelties

This year, there will be a lot to Twitter and Facebook about. You will be introduced to the latest cut Chrysanthemums, but also promising novelties of Calandiva® and Grandiva®. Also very interesting is the enlargement of our broad pot chrysanthemum assortment. You will see all Mystic Mums®, from Daybreak till Afterglow. The latest and most surprising Kalanchoe varieties will be present, and of course, we will present you all the highlights of the full Red Fox-assortment. Furthermore, we will acquaint you with the latest varieties from Bartels, Barberet & Blanc, Lex+ and PLA. This all will be shared at Oudecampsweg 35C in De Lier, The Netherlands.

To read the rest of the story, please go to: Fides