Dutch Flower Group and the Mavuno Network are pleased to announce that they have entered into a strategic alliance which will enable them to take advantage of the opportunities presented by the evolution of the international floral business.
With effect from 1st May 2011, Dutch Flower Group will assume responsibility for Bloom, Fast Track Flowers, Airflo and the business of World Flowers.
Sustainability
The Mavuno Network’s Kenyan owned production operation, Oserian, is one of the keys to this strategic alliance.
Oserian is amongst the most eminently sustainable farms in the world with its own wholly owned geothermal energy source, which is unique globally.
Oserian is particularly well known for its Fairtrade programmes as well as environmental and Corporate Social Responsibility focus, all of which represent models of excellence within the floral industry and agricultural sector generally.
Synergies
Mavuno Network will enhance its focus on production, new product development and joint marketing with Dutch Flower Group.
Through this synergy, Dutch Flower Group (DFG) will be able to substantially strengthen the position of its procurement base in Africa, and more specifically in Kenya with Mavuno Network’s Associated Growers. This will ensure that Dutch Flower Group maintains the most prominent place amongst the global players, with procurement offices in all the main production locations in addition to Kenya.
The philosophy of Dutch Flower Group is to maintain close and transparent partnerships and in this regard, Dutch Flower Group is extremely proud of the partnership with the Mavuno Network and that Mavuno Network have chosen them to become their partner in the development of their business in the future.
The consolidation of the Mavuno Network and Dutch Flower Group volumes will create higher efficiencies through economies of scale. These in turn will lead to sustainable business throughout Dutch Flower Group and Mavuno Network value chain.
Efficiencies
Bloom will be located in the modern temperature controlled Dutch Flower Group facilities in Aalsmeer and will focus on “packed-at-source”. This will guarantee premier quality and service levels for their clients.
Fast Track Flowers will expand its localised focus and aim for sourcing and marketing of “UK Grown Product”.
Airflo will enable The Dutch Flower Group to attain a higher level of control in logistics, being managed as an independent freight forwarder.
The business of World Flowers will be redirected to the specialised Dutch Flower Group retail-companies.
Both the Mavuno Network and Dutch Flower Group are proud of their close cooperation and association. The strategic alliance will strengthen both organisations and result in more sustainable consumer value to the retail sector from source to consumer.
Dutch Flower Group is a global group of companies. Together they have a leading position in the import, export, trade and market development of cut flowers and plants. Their 1,500 employees are responsible for a turnover of € 785 million in 2010 and export to more than 60 markets worldwide. The strategic alliance will enable Dutch Flower Group to grow to a turnover of € 950 million in 2011. More information: www.dfg.nl
The Mavuno Network is a group of companies, stretching back more than 30 years in producing, sourcing, supplying and trading in fresh cut flowers. Mavuno Network provides an integrated supply chain from grower source to all market segments and customers, worldwide. The Mavuno Network has 7 companies, employing over 6,000 staff working or trading in 60 markets worldwide. More information: www.mavuno.com
An impression of the strategic alliance between both organisations is available through:
www.youtube.com/dutchflowergroup or http://www.dfg.nl/nl/408_movie.html.
More information:
Dutch Flower Group, +31(0)297 389 389: Marco van Zijverden (CEO), Marcel Zandvliet (Marketing Director) or Harry Brockhoff (CFO).
Mavuno Network, +31(0)6 31623941: Patricia Waller (Management Support) or Kieran McGirr (International Executive Director).
Source: Mavuno Network
