Mishmar hashiva, Israe – After 63 years of sustained innovation and activity in the floriculture industry, Danziger is refreshing its corporate identity with a new logo, graphic language and messaging, under the slogan: Danziger. Imagine More.
The new branding reflects Danziger’s mission to produce extraordinary flower varieties and innovative assortments that inspire consumers and enable its customers to achieve extraordinary success.
“Our new logo and color palette give a contemporary twist to Danziger’s deep-rooted spirit of innovation, while paying homage to our 60 years of tradition and history,” says Gaby Danziger, CEO of Danziger “Dan” Flower Farm. “The new graphic language, on display in our new advertising and catalog, brings to life the intimate connection between people and our creations – inviting our customers to be extraordinary.”
The company is launching the new branding in a number of upcoming cut flower exhibitions including Agriflor in Ecuador, PMA in Orlando, WFFSA in Miami and IFTF in the Netherlands. “Our 2017 cut flower catalog with its exciting new people-centric design will also be proudly on display,” says Anat Moshes, VP Cut Flower Sales & IP. The catalog will feature new crops including Craspedia, Veronica, Kalanchoe, Ornithogalum and more, as well as new varieties of Gypsophila, Chrysanthemums, Limonium, Solidago, Scabiosa and more.
Danziger continuously challenges itself to develop game-changing products that capture the market’s imagination, while staying true to its roots as a people-oriented family business. The company invests tremendous care and resources to provide its customers and growers with the tools to achieve market success, from high-quality cuttings to expert guidance and market-leading products.
About Danziger
Danziger, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights and offers over 600 different plant varieties, sold in more than 65 countries. The company’s R&D department is one of the largest in the field, and it operates advanced production sites on three continents. Danziger markets its varieties to approximately 1,000 customers and holds more than 200 license agreements with nurseries worldwide. For further information please visit: www.danziger.co.il.
Source: Danziger
