California Blooms Launches iPhone App

BURLINGAME, Calif. — California Blooms (www.californiablooms.com), the
premier internet retailer of fresh, boutique-grown roses from the central coast
of California, has launched a new iPhone app just in time for Valentine’s Day!
The CalBlooms App, currently available on the iTunes App Store for iPhone,
iTouch and soon for the all new Apple iPad, allows customers to order the
highest-quality, eco-friendly roses anytime and anywhere.

http://www.itunes.com/app/californiablooms
.

The launch of this new app distinguishes California Blooms as the first of
35,000+ businesses on the Yahoo! Merchant Solutions platform to develop and
release an app for the iPhone. The app features include:

  • Quick and easy ordering – most orders can be completed in 3 minutes or
    less
  • The ability to save previous orders, as well as ship to and bill to
    addresses
  • Order from anywhere at anytime over 3G or Wi-Fi

“Now there’s an app for Valentine’s Day heroics, as well as everyday special
occasions,” commented Mark Skorlich, CEO of California Blooms. “With our new
app, we are spreading the love – one iPhone user at a time. The CalBlooms App
provides customers with mobile access to the perfect gift for the most important
people and events in their life.”

The California Blooms app was created by Pervasent, a leading provider of iPhone
solutions, who also created the wildly popular online ordering app for Chipotle
Restaurants. “It was a pleasure working with Mark to create the CalBlooms iPhone
app. We were particularly excited to work with Yahoo! and CalBlooms to build the
first iPhone app that ties into Yahoo’s Merchant Solutions platform,” said
Stuart Williams, CEO of Pervasent.

About California Blooms Eco-Friendly Roses:

California Blooms roses are grown exclusively by one of the most
highly-decorated and world-renowned growers of hydroponic roses. Their growing
philosophy and techniques focus on the art and hands-on experimentation of
optimum growing, rather than producing mass quantities of generic roses. The
family-owned farm has grown varietal roses for over seven generations, and
utilizes eco-friendly methods that drastically reduce the demand for energy and
water consumption (For further information on the eco-friendly growing methods –

http://www.californiablooms.com/eco-friendly-growing-practices.html
).

About Pervasent:

Founded in 2000, Pervasent focuses on deploying creative and innovative
solutions for businesses looking to exploit the iPhone and other mobile channels
for their offerings. Pervasent specializes in best-of-breed user experience
design that balances application performance with the bandwidth realities of
today’s cellular networks. Over 50 applications developed by Pervasent are
currently available on the iTunes App store.

About California Blooms:

Launched in 2009, California Blooms (www.californiablooms.com), is the premier
internet retailer of the freshest, boutique-grown and eco-friendly roses from
the central coast of California for any occasion. California Blooms roses are
delivered direct from the grower to anywhere in the U.S. within 24 hours of
being hand-selected and cut, resulting in the superior quality and freshness of
every bloom as compared to delivery times of upwards of 3-7 days for many of the
larger floral retailers and florists.

California Blooms is part of the family of companies that includes
CheapesTees.com, a casual clothing internet retailer featuring name brand
T-Shirts, sweatshirts and polo shirts at reasonable prices.

Source:

California Blooms