Beauty Line Announces Strategic Expansion and Launch of ‘Beauty Line Direct’ at IFTEX 2026

NAIVASHA, KENYA – Beauty Line, the Kenyan floral farm and subsidiary of the Danziger Group, will showcase its significant operational growth and officially launch its new supply program, Beauty Line Direct at the upcoming IFTEX exhibition.

With more than two decades of heritage in the Lake Naivasha region, Beauty Line continues to strengthen its position as a leading floral production hub. The farm currently operates over 100 hectares of open-field production, producing more than 100 million stems annually across over 50 varieties. 

Beauty Line Direct is designed to offer customers a more direct, reliable, and transparent supply channel from the farm, supported by Beauty Line’s expanded production capabilities, operational expertise, and commitment to consistent quality. The launch of Beauty Line Direct represents the next step in strengthening long-term partnerships with customers worldwide.

Growing Forward: Beauty Line New Expansion

At the heart of the farm’s evolution is the Beauty Line new initiative, representing a major investment in infrastructure, capacity, and future growth. The expansion includes 30 hectares of modern greenhouses designed for protected cultivation. This advanced production environment enables Beauty Line to broaden its portfolio with high-quality, consistent crops, including roses, scabiosa, and chrysanthemums from Danziger’s latest assortment.

Meet the Team at IFTEX

Beauty Line invites strategic partners and exhibition visitors to experience its latest varieties and learn more about its expanded distribution solutions. The team will be available at Booth D2.17 to discuss how Beauty Line can support customers’ growth through its commitment to excellence, innovation, and reliability. Visitors are invited to meet the Beauty Line team and discover the vision behind the farm’s continued expansion.

About Beauty Line

Founded in 2001 near Lake Naivasha, Kenya, Beauty Line is a premier floral production hub and a key subsidiary of the Danziger Group. The farm spans more than 100 hectares of open-field production at a strategic altitude of 1,900 metres above sea level, producing over 100 million stems annually across more than 50 varieties. With over 2,000 dedicated employees, Beauty Line is committed to a legacy of beauty, quality, and community. 

As a breeder-owned facility, Beauty Line sits at the unique intersection of innovation and production, serving as a primary testing and evaluation ground for Danziger’s breeding process. This position gives the farm early access to exclusive, first-to-market varieties and ensures close proximity to high-quality plant material. By integrating advanced operational systems with market-driven insights, Beauty Line translates customer needs into floral excellence.