Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories that contain outdated information, mistakes or are unnecessarily negative to flowers and florists. As the voice of the industry, the Society of American Florists already has responded to three instances of harmful publicity this Valentine’s Day season, including:
- Scentsy sells home and personal fragrances through independent consultants, and just like last year, is distributing fliers that show a picture of dead roses and reads: “One Dozen Roses. Average Price = $50. Lasts about 1 Week.”
- Commercials airing on SiriusXM Radio for ZYPPAH Hybrid Oral appliances say flowers die and stink, and the website for the anti-snoring device reads: “Roses will die after a few days …” In less than an hour after SAF sent an email to the company, a ZYPPAH customer service representative replied, “I am sorry to hear that you found our advertising offensive. I have forwarded your email to our Marketing Team for consideration in future advertisements.”
To read the rest of the story, please go to: The Society of American Florists
