Add Amazon to the list of startups getting into the flower business.
Over the past month, the Seattle-based online retailer has started to sell and ship its own flowers through something it is calling the Amazon Curated Flower Collection. Previously, shoppers could only buy fresh flowers on Amazon through third-party sellers.
AllThingsD first noticed the offering in an email from Amazon to consumers earlier this month.
An Amazon spokesman confirmed that the company started selling flowers directly in early August.
“At Amazon, we continually look for ways to delight our customers and we are pleased to provide them this opportunity to conveniently purchase fresh cut flowers,” Amazon spokesman Scott Stanzel wrote in an email.
To read the rest of the story, please go to: All Things D
